Being Social: An Introductory Social Media Workshop

Social Media Workshop at Blackbird Leys Community Centre

I have been really enjoying working with The Conservation Volunteers on their social media content and was delighted to be invited to prepare and delivery a workshop on beginners social media skills, focusing on Facebook and Twitter.

The workshop was part of TCV’s ongoing People’s Health Trust‘s HealthStrong CIC funded project in Blackbird Leys, Oxfordshire. The People’s Health Trust believes in a society without health inequalities and working to ensure that where people live does not unfairly reduce the length of their life, or the quality of their health.

But how does using Facebook and Twitter help reduce health inequalities? The UK Government’s Digital Inclusion Strategy (updated December 2014) believes that reducing digital exclusion can help address many wider equality, social, health and well being issues such as isolation. 81% of people over 55 say being online makes them feel part of modern society and less lonely.

I was asked to deliver a workshop focusing on beginners social media skills, to help people to start to interact online. It seemed sensible to focus on Facebook and Twitter. These two social media platforms are currently the UK’s most popular, Facebook is predominately used for informal contact between family and friends and Twitter is great for following news as it breaks, live events and having real-time conversations.

It was very interesting to talk to the workshop participants about why they wanted to use social media and what concerned them about using it. Most people wanted keep in contact with people, but also wanted to use social media more effectively for promoting local causes or businesses. However, nearly all the participants were very concerned about online privacy and this was the main reason why they didn’t use social media more.

The first workshop took place in the well appointed computer room in the Blackbird Leys Community Centre, which meant the workshop format could alternate between PowerPoint presentation (participants were invited to ask questions at any time) and letting people put what they had just learned in to practice.

The workshop content was as follows:

What is Social Media
Why Use Facebook?
How to get Started (Signing up)
Your Facebook Profile
Finding Friends
Connecting and Sharing
Facebook Privacy
What is a Facebook Page?
What is a Facebook Group?
Facebook Jargon Buster

Why Use Twitter?
How to get Started (Signing up)
Your Twitter Feed
What is a Tweet?
Sending a Tweet
Finding People to Follow
How to get more connected on Twitter (interactions)
Direct Messages
Twitter Jargon Buster
Staying Social: Where can you find more help & information?

The content of the course was written to all have relevant local content and I thought it was particularly important to signpost participants to where they could find more help getting online in their local area.

I certainly learned a lot from writing the workshop material and enjoyed my first experience of running a training course. I hope the participants felt the same.

The content I am helping write for The Conservation Volunteers can be found on their Berkshire Facebook page and on their Berkshire Twitter account.

The Nuttery

What do you think of when you think of the Reading Festival? Rock and roll? Loud music? Mud and debauchery? A haven for biodiversity? Perhaps not. But the Festival site, known the rest of the year as Little Johns Farm, a working cattle farm, has some hidden secrets. One of which is an old nuttery, a nut orchard, which Reading Borough Council, The Conservation Volunteers and Reading Tree Wardens are restoring.

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As part of the Biodiversity Management Plan for the site, Reading Borough Council proposes to plant nearly 300 hazel trees in the nuttery. However, before the new trees can be planted, existing trees and shrubs – such as blackthorn – need clearing and coppicing to open up the site enough to accommodate the new trees. It is hoped that the nuttery will increase biodiversity on the farm, which is largely grazed pasture in the floodplain of the River Thames. Habitats, such as badger setts and log piles for invertebrates are also being created. Little John’s Farm is a private site (apparently the Council work closely with the site owners due to the community interest in the Festival). It is a shame this nuttery won’t be accessible for public use.

However, nuttery creation can be an effective way to increase biodiversity on public sites. Like fruit orchards, nutteries can also be used to create community orchards, which can complement and create diversity in community resources. Some examples of community nutteries can be found in Bath and in Clare, Suffolk. Advice on how to start a Community Orchard can be found here and if you are in the Reading area and would like to learn more about planting fruiting trees, you could join in the restoration of an orchard in Prospect Park with Transition Town Reading on 2nd February. Details can be found here.

The power of joining in?

Back in June 2012 I wrote about taking part in my first Green Gym session. Today for the first time I led (on my own) a Green Gym session, which was the first of a programme of Green Gym activities that I have arranged for The Conservation Volunteers.

I find it easy to get enthusiastic about the Green Gym. My motivation to work with The Conservation Volunteers is to gain experience in running community projects and in leading activities that are focused on improving local surroundings plus learning how to teach and improve my own environmental conservation skills. But the Green Gym also considers improving helping the self through conservation work, both physically and mentally. A free for participants health resource that I think is much needed in a lot of communities

In October 2012, The Guardian Healthcare network published a fascinating article about the work Green Gym programmes have done in Leeds and Birmingham. It is well worth a read. I have been keeping this article in mind when working on this season’s programme for our Green Gym. I am minded of the importance of keeping sessions interesting, varied and, most importantly, fun and friendly. But I also believe that it is important that our Green Gym session are accessible. Unlike many other Green Gyms around the country we do not work on a single site, and cover a large part of West Berkshire, a predominately rural area. We now have some fantastic and wonderful ‘regulars’ but I don’t want location to preclude more participants joining in. Participants that might not otherwise get involved in other conservation activities in the area, but would really benefit from the scheme. So the new programme includes reducing the number of sites we visit and having as many sites that are accessible by public transport as possible, while still keeping interest and variation.

Transport isn’t the only hurdle to accessibility, and am continually looking for other ways to help the project reach as many people as possible. But it is a start. And hopefully some of our Green Gymers will get the benefits those in Leeds and Birmingham have experienced.

If you have any suggestions how to make community projects accessible to as many of the community as possible, I’d love to hear them?

The 2013 programme for the Newbury and Thatcham Green Gym can be found here.

The Community Orchard

This part of West Berkshire is now most famous for being the kind of place that produces princesses. But amongst the grand houses and rolling countryside, one West Berkshire Parish Council is working on a unique community resource – a community orchard.

Cold Ash Community Orchard

An orchard is a collection of fruit trees. In particular, a community orchard may be owned or leased for or by the community (or held by agreement) by a community group, parish council, or by a local authority or voluntary body. Community orchards should be open and accessible at all times. As well as enjoying the place, local people can share the harvest or profit from its sale, taking responsibility for any work in the orchard (Source).

Cold Ash Community Orchard is run by Cold Ash Parish Council. We visited the site with the Newbury and Thatcham Green Gym, to help the Parish Council by planting a new hedge along one of the orchard boundaries. The new hedge comprises native species, such as Spindle, Hazel, Blackthorn, Hawthorn, Cherry and Dogwood Rose. As well as planting the hedge whips, the Green Gym also protected them from hungry wildlife with rabbit guards.

Hedge planting

The habitat values of hedgerows are well documented. But what particularly interested me about this site was the community resource being provided. Community orchards are currently being actively encouraged by the Department for Communities and Local Government as part of the localism and decentralisation agenda. Community orchards strive to be the focal point for community activities. As well as the provision of acessible open space, they can promote the health benefits of fresh produce and outdoor exercise. Additionally there are opportunities for access to land for food growing and opportunities for assisting those who want to grow their own food (Source: DCLG).

Despite being a relatively affluent area, this part of West Berkshire, like many rural areas, still has residents that don’t have access to open space and places to grow food, which can have health implications and also increase vulnerability to food poverty. It will be really interesting to see how this community project developed and how similar schemes might be able to be implemented elsewhere.

The Department for Communities and Local Government produce two guidance documents on community orchards: A PDF ‘How to’ guide can be found here and a collection of case studies about of community orchards around the UK can be found here.

Days like this

It’s hard to be motivated sometimes. Especially on a day which is forecast to be the wettest day of what has already been one of the wettest years on record. It’s hard to be motivated when the rain breaches your raincoat and your waterproof trousers start leaking. It’s hard to be motivated when there is no longer any point wearing your glasses because they need windscreen wipers and your hands are covered in nettle stings, because all you have done is cut back nettles for over two, wet, long, soaking hours.

Some days are like this.

But what you need to remember is why you are doing this, why you are out in the pouring rain. And it’s to make something for everyone. People now have access to a bird hide, along a path that has probably been inaccessible all summer. People are now able to safely go and watch birds, maybe see a bird they have never seen before, maybe learn something they never knew before, maybe they can just be able to take some rare moments away from their normal lives and enjoy something different. With clear paths and improved accessibility you create access for all, you take access to wildlife and nature and beautiful places away from just those with privilege. And that’s something that can keep you going, even in leaky trousers.

Well at least until tea break anyway.

The Green Gym

Originally posted 25th June 2012
An extra dose of The Conservation Volunteers this week as this morning I took part in my first session at the Newbury and Thatcham Green Gym.

The Green Gym concept is quite intreging. Most TCV activities are focused on improving local surroundings and sharing and improving environmental conservation skills. But the Green Gym also considers improving the self, both physically and mentally. The TCV website outlines these benefits:

  • 100% of participants interviewed during the current National Evaluation agree that taking part in the Green Gym has benefited their mental health, boosting self-esteem and confidence through learning new skills and completing new tasks
  • Green Gym provides moderate physical activity: People who are regularly active at this level are 50% less likely to suffer from a heart attack or stroke than inactive people
  • Working out in green spaces is a great way to relieve stress and can help to combat depression
  • Taking part in the Green Gym improves muscle strength, which is particularly important for older people, helping to maintain independence in later life
  • Participants report feeling fitter and having more energy than before
  • Almost a third more calories can be burnt in an hour of some Green Gym activities than in doing a step aerobics class

I’m really fascinated by the third bullet point, about combating depression. The Mental Health Foundation outlines a huge range of benefits of exercise from the release of mood improving hormones, to providing opportunities to meet people and having an opportunity to escape day-to-day life.

Personally, I enjoyed my first session. Despite feeling rather daft doing warm-up and warm-down in the middle of Newbury’s main park – it was hard work, but I’d rather be outside in the fresh air. Even though the focus of my volunteering has been looking at improving public spaces, I do find it uplifting and invigorating. I get home exhausted but in a really buoyant mood, feeling happy and fulfilled. It’s not something I have considered before but it is interesting that my volunteering might be improving my mental health too. If this looks like it might be working for me, it would be interesting to see what kind of health resource the Green Gym might provide for the local community.